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Marte Martin Venture Associates |
YOUR ASSOCIATE
Marte Martin is your go-to specialist for all things finance – available online and in person to put you in control of your numbers.
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About: Agency |
Your Finance Associate
Need help with numbers? Marte Martin is your associate and on-demand service with a focus on the finance function — get the support you need when you need it.
Modern finance. Eliminate the need to hire a full-time CFO / Financial Manager / Controller / FP&A analyst and leave your finance function to us so you can focus on growing your business.
Working side-by-side with you. Whether you need help with setup, planning, analytics, or measuring progress, we work side-by-side with you to put you in control of the numbers.
Our clients and partners are new ventures, growing companies, corporate groups, and other agencies in venture. We adapt our support services as the needs of your company evolves.
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Featured post |
September 05, 2019 |
The Basics of Managerial Accounting for Startups
As a founder, you need to understand and be able to explain the quality of your company’s growth – including growth loops, the rate of customer acquisition, engagement, churn, and monetisation.
Understanding quantifiable measures (metrics) of performance, growth, and customer behaviour should be a priority for any startup founder and their team. Under conditions of rapid growth, entrepreneurs face unusual paradoxes and challenges, and the management modes required by the companies change.
You can not improve something if it’s not measured. You should be able to translate or interpret everything financially, and the impact on cash flow should be figured out. Forecasts and business plans should be updated on a periodic basis.
