Finance Services


Marte Martin Marte Martin is your go-to specialist for all things finance – available online and in person to put you in control of your numbers.


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Marte Martin Venture Agency

Finance Services

Your Finance Associate

Need help with numbers? Marte Martin is your Venture Associate and on-demand service with a focus on entrepreneurial finance.

Get the finance support you need when you need it, without worrying about reporting, governance, or oversight —strategic direction, operational implementation, or both.

Marte Martin Bringing together strategy and finance. Eliminate the need to hire a full-time Financial Manager / CFO, and leave your finance function to us, so you can focus on what’s next for your business.

Working side-by-side with you. Whether you need help with setup, planning, analytics, or measuring progress, we work side-by-side with you to put you in control of the numbers.

Part of your competitive advantage. We adapt our support services as your needs evolve and your business grows – pay-as-you-go.

Putting ventures in position to be successful.

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Marte Martin Venture Agency

Content & Resources

The Basics of Managerial Accounting for Startups

As a founder, you need to understand and be able to explain the quality of your company’s growth – including growth loops, the rate of customer acquisition, engagement, churn, and monetisation.

Understanding quantifiable measures (metrics) of performance, growth, and customer behaviour should be a priority for any startup founder and their team.

Under conditions of rapid growth, entrepreneurs face unusual paradoxes and challenges, and the management modes required by the companies change.

You can not improve something if it’s not measured. You should be able to translate or interpret everything financially, and the impact on cash flow should be figured out. Forecasts and business plans should be updated on a periodic basis.

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