About Marte Martin Venture Associates

Marte Martin Venture Associates provides clear, professional support to business ventures — available online or in person at our Madrid office. From people just starting a business to established companies that want dependable management support.

We take care of the important finance areas that are often left aside, so you have reliable information and plans when you need them. Whether you prefer quick online sessions, secure digital collaboration, or face-to-face meetings with coffee, support is designed to be personalized and accessible.

While based in Madrid (Spain), we run pop-up offices in London and New York City throughout the year.

about us

What we do

Business model x economics check
Financial planning (budgets, forecasts, scenarios)
Cash flow tracking and runway estimates
Clear reporting for better decisions
Managerial accounting (KPIs, work-flows and unit economics)
Preparation for investors or banks (models, plans, documents, reports)
Improved finance tools and processes

We do not do bookkeeping, daily receipts, invoicing, or tax filings.

For the full list and details → See our Finance Services (/finance-services

Book a 60-min Session (First 60-min Session: €0.)

How we work

You get a dedicated finance associate who works with you regularly or when specific needs come up.

Options:

Ongoing support (a few hours per month or more intensive periods)
Single projects or one-off strategy sessions

Work can be 100% online, or a mix of online and in-person at our Madrid office (weekdays 9:30–18:30; first 60 minutes: $0, with coffee). We also have short stays planned in London and New York during the year, and we travel for important project

A new digital platform is coming in early 2026: book time, share files securely, use ready-made frameworks, and get quick analysis when you need it.

Pricing

Transparent and flexible:

Base rate: €75 per hour (excl. VAT)
Retainer / package rate: starting at €45 per hour (discounts apply for regular work)

You pay only for the time or project agreed — no hidden costs, no long contracts you cannot end.

Background

The practice was started in 2014 and is one of the first dedicated virtual CFO / finance support practices established in Spain. Since then, we have worked with more than 20 companies in Spain, the UK, the US, and other countries.

Examples of past work include support for mundoestudio.es, soydata.net, thinkyoung.eu, monocle.com, kioskafe.com, startupguide.com, ciudadanos-cs.org, eu-startups.com, akora.com (among others).

We have developed financial models and unit-economics frameworks for ventures at the edge of product and business-model innovation, and assisted many with strategy and preparation for fundraising .

Marte Martin leads the practice. He brings an international background: fluent in Spanish and English (functional in French); degrees in Finance, Accounting, and Economics; an MBA from IE Business School; previous roles in financial auditing and corporate finance at Grant Thornton and EisnerAmper; financial control in a family office; and early experience as a business owner.