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Business Support: Finance Finance Support as a Service |
Putting ventures in position to be successful
Most entrepreneurs, managers, and executives are intimidated by financial analysis and how it connects to management and strategy. Finance often feels like a complex and separate world: making products, selling, working with customers, or running daily operations.
This makes people avoid data and numbers. Forecasts are often wrong. Cash flow is hard to see. The company is using the wrong information to build or improve their product and service. It is not clear how a decision (new price, new hire, new feature, new cost, or customer behavior) will affect profit or cash
Many business leaders are experts in their specific fields (e.g., product development, sales, marketing) but lack a solid grasp of financial mechanics beyond the basics of reading a profit and loss statement. This knowledge gap means they struggle to understand the financial logic driving their business's success. For existing businesses, this can stop growth or development. For people thinking of starting a business, it can stop them from beginning.
It doesn't have to be that way. Finance should support decisions, not block them.
For more than 10 years, I’ve been running my fractional CFO practice, supporting founders, new ventures, investment firms, and different types of businesses across Europe, UK, and US get in control of their numbers, develop their information systems, raise capital, and build proper analysis.
Today we relaunch as Marte's Business Support: Finance
Today, I'm excited to announce that I’m relaunching and expanding my practice, to make advanced financial management accessible to present and future businesses.
What we do (and don't do):
We focus on planning ahead, controlling cash and finance, and making better decisions with numbers.
We do NOT do taxes, receipts, or daily accounting – we’re a strategic & operational agency making professional financial management accessible – the strategic finance you need to put your business venture in the best position to be successful.
Only planning, financial & cash controlling, reporting, and better decisions with data and numbers
Today I’m announcing that I’m expanding my practice.
Our mission is simple: to make professional finance support accessible – the strategic finance you need to put your business venture in the best position to be successful.
New in 2026
New Walk-In Office in Madrid (Opening soon)
- In-person or virtual support: still in Arganzuela, just 2 minutes from Atocha Station.
- How it works: Doors open soon – walk in anytime for in-person work. Come in, sit down, and talk with a professional.
- First chat is free: No cost for the first talk about your situation. Coffee is on us.
New Online Service (Coming Q1 2026)
- Flexible support (Q1 2026): In Q1 2026 we launch a new digital platform with membership or pay-as-you-go access to on-demand fractional CFO. Use our digital solutions and frameworks, access market data for your industry, and get professional strategic finance and support made accessible – instant booking, secure file uploads. No big retainers. Just the support you need, when you need it. Clear prices starting at €75 per hour.
- Core focus: Core focus: We don't do taxes or daily accounting. We do strategy, economics, reporting, and growth. From cash flow modeling and KPI tracking to fundraising prep and systems optimization.
Clear pricing: Pay only for what you use by the hour or via subscription. Associate and Partner rates for support start at €75/hour (Standard base rate: €150/hour). No hidden costs.
If you're building something new and want finance support to give you confidence, DM me, or send email with subject "Support" to contact@martemartin.com.
Visit us in Madrid for a quick chat or book a free 60-minute talk (in Madrid or online). No selling, just a professional discussion about your situation.
Want early access to the platform or an invite to the Madrid opening? DM me or send email with subject "Venture".
Let’s ensure your venture is in the best position to be successful.
Book a 60-min Free Consultation (Online or in Madrid office)
Also launching this month our digital publication: Resources for Modern Enterprise – a fresh, contextual, and practical perspective for people creating something new. Issue 1 starts in January 2026.
More soon. Let's make 2026 your strongest year yet.
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